Stop losing money to account suspensions! Every month, thousands of Amazon sellers face sudden account blocks because of one missing document – the brand authorization letter. If you’re selling branded products without proper authorization, you’re playing with fire.
Picture this: You’ve built a successful Amazon business selling popular brand products. Sales are growing, customers are happy, then suddenly – ACCOUNT SUSPENDED.
This happens to over 40% of Amazon sellers who ignore proper authorization. Don’t become another statistic.
Think of a brand authorization letter as your business license to sell someone else’s products. It’s a legal document where the brand owner officially says: “Yes, this seller can sell our products on Amazon.”
Without this paper, you’re essentially selling products illegally in Amazon’s eyes.
Let’s talk numbers. When Amazon suspends your account for unauthorized selling:
Average revenue loss: $15,000-50,000 per month during suspension
Reinstatement time: 30-90 days (if you’re lucky)
Legal fees: $5,000-25,000 if brands take legal action
Reputation damage: Permanent black marks on your seller account
One missing brand authorisation letter can destroy years of hard work.
Your brand authorization letter format must include these non-negotiable elements:
Week 1: Research the brand’s distribution policies. Not all brands work with individual sellers. Focus on brands actively seeking online partners.
Week 2: Prepare your seller profile. Brands want to see sales history, customer ratings, and business stability. Create a professional presentation showcasing your strengths.
Week 3: Contact the brand’s business development team (never customer service). Use LinkedIn to find decision-makers. Send a concise business proposal, not a generic request.
Week 4: Follow up professionally. Most brands receive hundreds of requests monthly. Persistence (not pestering) gets results.
Week 5-6: Discuss terms carefully. Negotiate minimum orders, pricing, and territory. Ask for a brand authorization letter sample to understand their format requirements.
Week 7: Finalize the agreement and obtain the signed brand authorization letter template on official letterhead.
Amazon requires specific mention of “Amazon” or “Amazon India” in your authorization. Generic e-commerce platform mentions often get rejected during verification.
If you’re expanding to Flipkart, you need separate authorization. Many brands have different policies for different platforms. A brand authorization letter for flipkart must specifically mention Flipkart permissions.
Smart sellers get authorization for multiple platforms simultaneously. This saves time and ensures consistent business growth across channels.
While competitors struggle with listing issues, your authorized products stay live and profitable.
Amazon gives authorized sellers access to:
Expand your product range confidently knowing you have proper legal backing for growth.
Authorized sellers often get better wholesale pricing and marketing support from brands.
Getting brand authorization letter sample documents isn’t always straightforward. Many sellers waste months chasing unresponsive brands or getting rejected due to poor applications.
Direct authorization is usually free, but brands may require minimum order commitments. Professional services typically charge ₹5,000-25,000 per brand depending on complexity.
Never recommend this approach. Amazon’s detection systems are sophisticated. Start selling only after obtaining proper authorization.
Focus on brands that actively seek online partners. Not every brand is suitable for marketplace selling. Our network includes pre-qualified brands open to new sellers.
Most authorizations are valid for 1-2 years. Set calendar reminders for renewal 60 days before expiry to avoid business disruption.
Usually no. Most authorizations are territory-specific. You need separate authorization for different countries or regions.
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