Conquer Japan's

Access 100+ Million Japanese Customers. Dominate the World’s 4th Largest E-commerce Market. Build Your Asian Empire with Amazon Sales Central.
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Massive Market Dominance
Rakuten is Japan's largest e-commerce marketplace, offering unparalleled access to affluent consumers with high purchasing power. Dominate the Japanese market with our expert strategies.
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Premium Customer Base
Japanese consumers are high spenders who favor quality and detailed product information. We help you tailor your listings to meet their expectations and drive sales.
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Less International Competition
With less competition from foreign websites, Rakuten offers a unique opportunity for international sellers. Our team can help you navigate the market and gain a competitive edge.
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Loyalty-Driven Ecosystem
Rakuten's loyalty programs generate repeat purchases and premium pricing power. We'll help you leverage these features to build a loyal customer base and maximize your profits.
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Rakuten Market Entry Strategy
We expertly guide you through Rakuten's approval process, handling business registration, documentation, and market entry for both Rakuten Japan and Europe.
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Subscription Plan Optimization
We strategically select between Rakuten's Starter and Expert Plans based on your product catalog and sales projections to maximize your profitability.
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Japanese Market Localization
We provide complete Japanese language translation, cultural adaptation, and local market positioning, ensuring your product descriptions meet Japanese standards.
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Multi-Fulfillment Strategy
We expertly set up your fulfillment across Rakuten's models, including dropshipping, local warehousing, and integration with Rakuten's logistics network.

Understanding Rakuten's Global Reach

Rakuten operates in over 30 countries across Asia, Europe, and beyond, with key markets in Japan, Europe, and the US. Our insights into these regions help Amazon sellers expand globally and optimize their strategies for diverse markets.
A world map highlighting Rakuten's key markets in Japan, Europe, and the US, with icons representing electronics, fashion, and health categories.

FAQs

Delve into our FAQ section to get quick answers to common questions about our services.
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Rakuten Japan (Ichiba) offers access to 100+ million affluent consumers but requires higher investment. Rakuten Europe provides easier entry with lower fees and serves multiple European countries.

You need a registered business entity, tax compliance, product barcodes (UPC/EAN/JAN), and business credentials. Japanese operations require higher documentation standards than European operations.

Earnings depend on product category and market. Japanese customers pay premium prices for quality products, while European operations offer lower-cost market entry with competitive pricing.

For Rakuten Japan, Japanese language support is highly recommended for customer service and detailed product listings. Our localization services handle translation and cultural adaptation.